What is the colonization of everyday life?

"He (Lefebvre) said, prophetically, everyday life was being colonized. Colonized by what, exactly? Colonized by the commodity, by a modern postwar capitalism that had continued to exploit and alienate at the workplace but had now begun to seize the opportunity of entering life in general, into nonworking life, into reproduction and leisure, into free time and vacation time. Indeed it was a system ready to flourish through consumerism, seduce by means of new media and advertising, intervene through state bureaucracies and planning agencies, ambush people around every corner with billboards and bulletins... lived experience was changing in advanced capitalist countries: it was under fire from the forces intent on business and market expansion, producing fast cars and smart suburban houses, consumer durables, and convenience food, processed lives and privatized paradises."

Andy Merrifield explains the colonization of everyday life in Henri Lefebvre: A Critical Introduction, 2006, p.9-10.